![]() Brainstorm Direct Mail Ideasīefore you start any campaign use all of the available resources that you have to look at the direct mail ideas others have shared. It is important to have a mailer that stands out as well, otherwise your item will blend in with all of the other mail that is in the mailbox of the recipient and could be tossed without being viewed. When it comes to direct mail ideas the only limit is your creativity and your imagination, whether you are mailing postcards or sending out brochures and pamphlets with multiple pages. In the direct marketing world it takes outstanding direct mail ideas to keep your piece in the hands of recipients and out of the trash can. They’ll be reminded of it every time they grab their breakfast…and–with direct mail having an open rate up to 90% ( source: Fundera)–you’ll likely capture some different registrants than your last email invitation did.“If I have a thousand ideas and only one turns out to be good, I am satisfied.” Alfred Nobel said this way back in the 1800s and it still stands true today.
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